Summary
- Introduction
- Collect Google Reviews Through CSAT Surveys ⭐
- Feature Testimonials and Reviews on Your Website 💬
- Create Content from Feedback Trends ✍️
- Encourage Employee Sharing with Recognition Badges 🏆
- Run Contests that Drive Engagement & Reviews 🎯
- Final Thoughts
- Resources
Introduction
Search Engine Optimization (SEO) isn't just for marketing teams anymore. With Crewhu’s customer experience and employee recognition tools, your service desk can become a key player in driving traffic to your website and improving your online reputation. In this article, we’ll show you how to use Crewhu’s built-in features to enhance your SEO organically.
Collect Google Reviews Through CSAT Surveys ⭐
Every time a client has a great support experience, it's an opportunity to build your online reputation. Crewhu makes it easy to collect Google reviews directly from your CSAT surveys.
How It Works:
- When a customer clicks a happy face 😀 in a survey, you can redirect them to a personalized “Thank You” page (part of Crewhu’s Online Reviews feature) that includes a button to your Google Business page.
- This seamless experience increases the likelihood of collecting positive reviews that boost your local SEO.
Best Practices:
- Add a message like “Thanks for your feedback! Take a moment to make our team happy with a Google review.”
- Keep the content short, and add arrows or elements that help draw customer attention.
Feature Testimonials and Reviews on Your Website 💬
With Crewhu, you can automatically collect testimonials from customer comments on CSAT, and have a live updates on your website.
Tips:
- Create a testimonial page that is easy to access and add the Crewhu Automated Testimonial Widget code there.
- Add schema markup (your dev team can help) to let Google recognize it as a review section.
- Highlight the testimonial widget in high-traffic pages, like your homepage or service pages.
Bonus: If you’re a local MSP, testimonials with local place names (e.g., "great support in Austin!") can increase your local SEO rankings.
Create Content from Feedback Trends ✍️
Use Crewhu reports to identify patterns in feedback and create highly relevant blog posts or FAQs.
Examples:
If multiple customers say your team is “great at Microsoft 365 support,” write a post like 5 Microsoft 365 Fixes Our Support Team Can Help You With.
If customers frequently tag “fast resolution,” write a post highlighting your average response time and resolution process.
Why It Matters: You're creating content based on real customer experiences and pain points — the same things your prospects are Googling.
Encourage Employee Sharing with Recognition Badges 🏆
Crewhu’s employee recognition badges create fun moments worth sharing — especially when tied to customer praise.
How It Impacts SEO:
- Encourage employees to share badge wins or testimonials they’ve received on LinkedIn.
- Each share increases brand visibility and drives traffic to your site or Google listing.
- Recognized employees are more likely to engage and help promote your content.
Tip: Create a custom badge like Customer Favorite or Top Reviewed Technician to gamify feedback collection and encourage sharing.
Run Contests that Drive Engagement & Reviews 🎯
Use Crewhu’s contest feature to incentivize behaviors that increase reviews, feedback, and sharing.
Contest Ideas:
- Most Google reviews collected in a month
- Most survey tags with “knowledgeable” or “fast”
These contests create internal excitement while improving your online presence externally.
Final Thoughts
You don’t need a marketing degree to improve SEO. You just need to amplify the voices of your happy clients and proud employees. With Crewhu’s features, you can:
- Collect more Google reviews (with the Online Reviews feature)
- Publish relevant content
- Showcase client feedback with the Testimonial Widget
- Boost brand awareness through employee recognition
Start using Crewhu not just as a feedback tool, but as your secret SEO weapon. 🚀
Resources
Automated Public Testimonial Feed
Reputation Management – Online Reviews with Positive Ratings
How to Align Survey Tags with Your Customer Bill of Rights (For MSPs
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